Special K


A collaborative self-initiated branding project with Sam Edwards, a graphic designer who specialises in typography and illustration. By identifying that two of their brand values were empowerment and bestowing control to women, we used this as the basis to create ‘The Empowerment’ range. A brand extension to Special K focusing on dominatrix-themed products.   

Strategy


To help promote the range, a OOH campaign will be run featuring a set of interactive outdoor adverts that utilise augmented reality technology. A specially developed app will be usedto subvert the static outdoor adverts. The app will also allow people to access special offers and to buy the range.

Using Format